Braisepoint beat
What guests are paying, how brands define value and why it matters. Published stories appear newest first.
National Restaurant Association research says Gen Z and millennial customers are helping move beverages from meal add-ons to standalone occasions. Restaurants now have a traffic opportunity that does not begin with food.
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Starbucks says its 2026 fall menu produced the strongest fall-launch day in its U.S. and Canada history. The result shows how a familiar seasonal ritual can still create urgency when a restaurant gives customers something new to discuss.
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QDOBA’s fall campaign combines a new Queso Fundido, 14 dips and sauces, and several limited digital offers. The point is bigger than one menu launch: the chain is stretching a product idea into repeated reasons to visit.
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Whataburger's new value platform offers four smaller sandwiches for $4 each. The price sounds simple, but the offer reveals how restaurant chains are redefining value without returning to the dollar-menu era.
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