Texas de Brazil has opened a restaurant at Orchard Town Center in Westminster, Colorado, and the company is doing something unusually useful for an opening announcement: publishing the full dinner price ladder.
The regular dinner is $59.99 per person and includes continuous tableside meat service plus the gourmet salad area. A salad-area-only dinner is $33.99. With the purchase of a full-price adult dinner, children age 2 and younger dine free, children ages 3 to 5 cost $5, and children ages 6 to 12 receive 50% off the regular dinner price.
The new restaurant is at 14644 Orchard Parkway, Suite 1200, in Westminster. Texas de Brazil’s October 9 announcement says the restaurant is now open, but it does not identify the first day of service. Braisepoint is therefore leaving the opening date unassigned rather than treating the release date as the opening date.
That restraint matters because “now open” and “opened October 9” are not interchangeable. The release fixes the public announcement date and verifies that the restaurant was operating by then. It does not establish whether guests were first seated that day or earlier.
The pricing is the more distinctive business signal. The $26 gap between the $59.99 full dinner and the $33.99 salad-only option creates a clearly segmented choice without requiring a coupon or a limited-time promotion. Guests who want the rodízio experience pay for it; guests who prefer the more than 50-item salad area can enter at a lower price.
The children’s schedule adds another layer. A family buying full-price adult dinners receives a much lower effective price for younger diners, but the condition is important: the child rates are tied to the purchase of a full-price dinner. They are not unconditional stand-alone prices. The company’s release does not state a ratio of discounted children to full-price adult dinners, so Braisepoint is not adding one.
Texas de Brazil describes the concept as continuous tableside service, with gauchos carving beef, lamb, pork, chicken and Brazilian sausage. The salad area includes cheeses, charcuterie, roasted vegetables, salads, hot items and Brazilian specialties. The Westminster restaurant is dinner-only in the posted schedule: 5 to 9 p.m. Monday through Thursday, 5 to 10 p.m. Friday, 4 to 10 p.m. Saturday and 4 to 9 p.m. Sunday.
For operators, the price structure is a reminder that value does not always mean the lowest advertised number. Here, the brand is framing value as a set of choices around an experience: full service at the top, salad-only in the middle and conditional age-based pricing for families. That lets the restaurant preserve a premium headline price while giving several guest groups a different entry point.
The model also creates operational questions. A salad-only guest and a full rodízio guest occupy the same dining room but generate different checks and service demands. The children’s tiers require accurate age and purchase-condition handling at the table. The release does not provide expected check averages, labor targets, seat count or projected sales, so none of those can be inferred from the menu prices.
Texas de Brazil says it has more than 50 domestic restaurants and an international presence. Because “more than 50” is a lower-bound description rather than an exact system count, the intelligence record does not convert it into a precise unit total.
The Westminster opening is worth watching less as another dot on a growth map than as a transparent premium-pricing example. Restaurant companies often announce openings without telling readers what dinner costs. Texas de Brazil supplied enough detail to see how one full-service chain is separating price points while keeping the core experience intact.
