TGI Fridays is giving diners a single starting price for three parts of a restaurant meal: an appetizer, an entrée and a drink. Its new 3 For All menu begins at $11.99, with two higher tiers that broaden the choice beyond burgers and quesadillas.

In its corrected September 15 announcement, the company set out three entrée groups. Chicken Quesadilla and Cheeseburger anchor the $11.99 tier. At $13.99, diners can choose a Crispy Chicken Sandwich, Chicken Caesar Salad, Shrimp Caesar Salad or Bacon Cheeseburger. The $16.99 tier includes Sliced Steak Frites, Bruschetta Chicken Pasta and Blackened Chicken Alfredo.

Appetizer options include Mozzarella Sticks, Pan-Seared Potstickers, Broccoli Cheddar Soup and a House Salad. Included drinks are fountain beverages, iced tea or a Signature Slush. A Classic Margarita or 16-ounce Michelob Ultra is a $5 upgrade in place of the nonalcoholic drink.

That structure makes the entrée the main trade-up decision. A diner can stay with the entry offer or spend more for a different main course while retaining the appetizer-and-drink format. The starting price does not apply to every entrée in the promotion.

Entrance to a TGI Fridays restaurant in an airport concourse
An Atlanta airport TGI Fridays photographed in February 2020. This historical image illustrates the brand, not the current 3 For All menu. Photo: Eden, Janine and Jim / Wikimedia Commons. CC BY 2.0. Image unchanged from the supplied file.

Restaurant Dive places the launch within Fridays’ effort to return to growth under chief executive Ray Blanchette and Sugarloaf Capital. Its report also notes the competitive backdrop: established meal bundles at Chili’s and Applebee’s have made the total cost of a sit-down meal a prominent selling point.

For Fridays, the business test will be whether a clear meal price earns additional visits and repeat business. The announcement establishes what guests can buy; it does not yet establish how the offer will affect traffic, sales or restaurant margins.

The company says availability, pricing and participation can vary by location. Diners should check their restaurant’s menu before treating the advertised starting price as the final cost of their visit.

Sources

Lead image: A TGI Fridays at Atlanta’s Hartsfield-Jackson airport in May 2023. File photo; participation in the new offer is not established for this restaurant. Photo: [Harrison Keely / Wikimedia Commons](https://commons.wikimedia.org/wiki/File:TGI_Friday%27s_at_Hartsfield-Jackson_Atlanta_International_Airport.jpg). [CC BY 4.0](https://creativecommons.org/licenses/by/4.0/). Image unchanged from the supplied file.